Would you like to shape the marketing of a venue where people come to eat, meet and play?
For our client, a dynamic restaurant, bar and entertainment venue, we are looking for an experienced and proactive Marketing Manager based in Split, Croatia.
This is an 18-month fixed-term position covering maternity leave. The Marketing Manager will take ownership of the marketing function, developing and executing the marketing strategy, managing the brand and budget, coordinating external agencies and partners, and supporting the commercial growth of the venue.
This is an independent role with an established network of external partners. The Marketing
Manager will also work closely with and oversee the Sales & Events Manager, while day-to-day event sales operations remain with that role.
Key responsibilities:
Develop annual, quarterly and monthly marketing calendars and brand strategies
Manage brand identity and ensure consistency across all marketing channels
Plan marketing activities for both the local market and the tourist-focused summer season
Manage the marketing budget, monitor expenditure and track campaign performance and ROI
Line-manage and support the Sales & Events Manager, ensuring marketing effectively supports group and corporate bookings
Coordinate and manage external agencies covering social media, creative production, digital advertising and other marketing activities
Plan and oversee digital marketing activities, including paid campaigns, social media, email marketing and SEO/SEM
Develop PR activities and maintain relationships with existing media partners
Build and maintain relationships with commercial, community and brand partners
Develop CRM, customer database and loyalty programme activities
Monitor key marketing and commercial KPIs and prepare regular performance reports
Identify new opportunities to increase awareness, footfall, engagement and group bookings
Ideal candidate should have:
Previous experience in a Marketing Manager or comparable marketing role
Strong experience in brand management, campaign planning and digital marketing
Experience working with and managing external agencies
Strong strategic planning, communication and delegation skills
Ability to independently manage multiple projects and stakeholders
Commercial awareness and confidence working with budgets and performance KPIs
Experience in hospitality, leisure, nightlife or entertainment is highly desirable
Fluent Croatian and excellent written and spoken English
What we offer:
18-month fixed-term contract (maternity cover)
Full-time employment
Working hours: Monday to Friday, 09:00–17:00, with flexibility
